Released on = March 18, 2007, 5:33 am

Press Release Author = MICE Management WLL

Industry = Automotive

Press Release Summary = As a part of their strategic planning towards future
expansion, Bahrain based Ebrahim Khalil Kanoo B.S.C. © formalised their PR agency on
the 15th March 2007. They signed up with MICE Management WLL - a PR and Event
Management Specialist firm who have been on the island for over 10 years.

Press Release Body = Bahrain - Manama: As a part of their strategic planning towards
future expansion, Bahrain based Ebrahim Khalil Kanoo B.S.C. © formalised their PR
agency on the 15th March 2007. They signed up with MICE Management WLL - a PR and
Event Management Specialist firm who have been on the island for over 10 years.

Ewan Cairns, Group Marketing Manager for E K Kanoo said, "We are very pleased to
have MICE Management aboard, we were looking for a PR agency that works with the
client, not for the client. We need the agency to be flexible and work with us to
achieve our objectives. Also MICE Management has a terrific response time, something
that is very crucial in any business. "

"We at E K Kanoo believe in putting the customer first, paying uncompromising
attention to detail and committed to setting exemplary examples for the rest to
follow. MICE Management came forward as an agency that followed the same ideology,
which made it even easier for us to formalise them as our PR agency," he added.

"We are very enthusiastic about the opportunity to work with E K Kanoo, a renowned
name in the Bahrain business community, to boost their corporate communications.
With this partnership, we now look forward to achieving their PR goals and
objectives by communicating their key messages to their target audiences." said
Karolline Immanuel, General Manager - MICE Management WLL.

Ebrahim Khalil Kanoo B.S.C. © have been operating in the Kingdom of Bahrain for over
50 years and are the well-known sole distributors of Toyota and Lexus. Continual
growth, an unwavering loyalty to customer satisfaction and commitment to staff
development has established E K Kanoo as one of the most respected franchisees and
trusted pillars of the local business community on the island.


Web Site = http://www.mice-management.com

Contact Details = P O Box 20196
Manama
Bahrain

Tel: +973-17540091
Fax: +973-17540092